An art professional and leader in her field for over 20 years, Sheri Hoeger’s main focus has been residential interior decorative painting. Having applied her skills to walls, floors, fabric, furniture and accessories since 1988, Sheri found a demand for her original designs and launched her stencil line in 1993 as The Mad Stencilist. Sheri introduced the use of adhesive vinyl stencils to the decorative painting community in 1998 as SayWhat? for stenciled lettering and embellishments. An innovator with airbrush, amongst other techniques, Sheri shares her knowledge through her website, workshops and DVDs. Her work has been featured in numerous books, magazines and on television.


Projects of note


  • Sacramento Street of Dreams 1991, 1995, 1996
  • Sacred Heart Holiday Tour 1990

Fine Art

  • Award winning pastel pet portraits

Public Art

  • Art Takes Flight on Broadway, Placerville, CA             with Wiley Hoeger
  • The Dreaming, Frederick, MD                                  Invitational Practicum with William Cochran


  • Biba, Sacramento
  • The Kitchen Store, El Dorado Hills

References available on request


  • Better Homes and Gardens’ Paint Décor *
  • Artisphere/The Artistic Stenciler*
  • Airbrush Action*
  • Window & Wall Ideas
  • Romantic Homes*
  • 1001 Decorating Ideas
  • Somerset Studio
  • Wood Strokes*

*indicates multiple issues



  • Murals, Plasters and Finishes A guide to using Proceed Decorative Painting System


  • The Ultimate Airbrush Handbook by Pamela Shanteau
  • Stenciling Techniques by Jane Gauss
  • Trompe l’oeil Murals with Stencils by Melanie Royals
  • The Stamped and Stenciled Home by Doris Glovier
  • Stenciling for the First Time by Rebecca Carter
  • Mural Painting Secrets for Success by Gary Lord
  • Come Decorare con gli Stencil by Celina di Pisa

Speaking Engagements

  • 2007 IDAL Annual Convention (formerly SALI)
  • IDAL Chapter, Houston
  • Society of Decorative Painters Chapter-Sacramento

Television Appearances

  • Christopher Lowell’s Interior Motives
  • The Carol Duvall Show

Instructional DVDs produced by Creative Evolution

  • Stenciling Basics
  • Airbrushing Basics
  • Airbrushed Niche
  • Decorative Paint and Plasters
  • Painting Striped Drapery

Teaching Engagements

  • IDAL (formerly SALI) Annual Convention 1993-2008
  • Vigini Studios, San Antonio, TX
  • Royal Design Studio, National City, CA
  • School of Decorative Arts, Sarasota, FL
  • The Paint Store, Waupaca, WI

IDAL Chapter workshops

  • Minneapolis, MN
  • Long Island, NY
  • Houston, TX
  • Sacramento, CA


  • El Dorado County Studio Tour
  • A Raven’s Tale
  • Art Affaire
  • New Beginning’s Art in Action
  • Flowers on Main

With Mason Williams

  • Golden Artist’s Colors Gallery and Auction
  • Benefit for Dorland Mountain Art Colony, Temecula
  • Untitled Artspace, Oklahoma City, Oklahoma
  • La Follette Gallery, Eugene, OR


  • International Decorative Artisan’s League (formerly SALI)
  • SALON-International Decorative Painters
  • Placerville Art Association
  • El Dorado Hills Art Association
  • River City Stencilers (IDAL Chapter)
  • The Faux Forum – Moderator
  • CALPAMS-California Public Art and Mural Society
  • PART-Placerville Artistic Renaissance Team
  • El Dorado Arts Council
  • California Bluegrass Association
  • SODS